Putting convenience-store distribution onto Kommerce Hub
SHRAS consolidated hundreds of convenience-store distributors, wholesalers and warehouses, serving 50,000+ c-stores, onto a single B2B commerce platform. Modular catalog and OMS, marketplace channels, custom storefronts and manufacturer programs went live region-by-region without a quarterly close ever missing.
Outcomes
- Distributors live
- 0+
- C-stores ordering
- 0k+
- Marketplace channels
- 0+
- GMV processed / yr
- Extensive
The challenge
- 01
Distributors running on a mix of AS-400 / IBM i green-screen ordering, ageing Magento B2B and dealer portals, with no shared SKU master, no shared customer hierarchy and no shared marketplace gateway.
- 02
Chain customers (national c-store chains and buying groups) demanding their own buyer integrations and procurement portals, with rolling onboarding deadlines from each new partner.
- 03
Manufacturer programs and multi-tier rebates being reconciled in spreadsheets at month-end, with rebate leakage and chargeback disputes the result.
- 04
Bespoke pricing, brand-book and route rules differing region-by-region, enforced manually at the order desk, with a long backlog of distributor-specific feature requests piling up.
- 05
Warehouse route windows, drop sizes, depot stock and credit terms being applied inconsistently across customers, with 'orderable today' meaning something different at every distributor.
What we did
- 01
Stood up Kommerce Hub on khub.biz as the single B2B platform for the network, multi-tenant by distributor, multi-tier by customer hierarchy, with regional rollouts that kept legacy ordering live until each region's parallel run cleared.
- 02
Wired marketplace integrations into Amazon Business, Faire, Mirakl and chain-buyer procurement networks, orders from any channel land in the same OMS with a single SKU master.
- 03
Modelled manufacturer programs, multi-tier rebates and contract pricing inside the platform, netted into the right invoice line at order entry, with monthly close evidence produced automatically.
- 04
Built customizable, themed storefronts per distributor brand, landing pages, search, merchandising and bespoke modules per partner, all running off one shared codebase.
- 05
Integrated PDI Enterprise / Pinnacle for the chain customers using it, plus Verifone Commander and Gilbarco Passport at the c-store POS layer, so reorders driven by sell-through reach the right distributor warehouse, not a generic inbox.
- 06
Shipped a sales-rep iOS / Android app for outside sales running scan-to-add on case UPC and SLU, last-order recall and deal-stack visualization at the shelf.
- 07
24×7 managed-services SLA from SHRAS covering platform ops, marketplace onboarding, manufacturer-program updates and roadmap delivery, with quarterly business reviews per distributor.
What changed
- 01
210+ distributors live on Kommerce Hub, ordering across 50,000+ convenience-store locations with a single SKU master and a single customer hierarchy.
- 02
12+ marketplace channels wired in, chain-onboarding lead time cut from quarters to weeks, with no failed cut-overs reported during the rollout window.
- 03
Manufacturer-program reconciliation moved from monthly spreadsheets to in-platform netting, rebate leakage measurably reduced and chargeback disputes resolved at the line, not in arrears.
- 04
Custom modules and per-distributor themes shipped without forking the codebase, distributor-specific feature backlog cleared inside the first year.
- 05
Order-to-cash cycle time on the new platform reduced materially, net terms applied consistently, credit holds enforced at order entry and disputes routed before the invoice ever cut.
Tech stack
- Kommerce Hub
- Amazon Business
- Faire
- Mirakl
- PDI Enterprise / Pinnacle
- Snowflake
- Power BI
- AWS